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As a city grows in size and building density, improvements to the land supporting the new development are usually part of the growth process. However, the combination of demand for additional construction sites and the limited amount of physical land available for development often results in land price increases.
This land scarcity is caused by three primary factors: the ability of landowners to retain serviced land from the market (attributed to a concentration of land ownership and legal and other institutional constraints); difficulties in accessing areas not yet prepared for occupation due to a lack of infrastructure; and restrictions imposed by zoning. Each of these factors has its own dynamics, but they are not necessarily present at the same time. Such is the case in Brazilian cities, particularly São Paulo, where these restrictive factors do not always operate in the same way with regard to land price.
For example, building regulations may reduce the land price of individual plots, but increase the overall price when the regulations affect all plots and thus restrict housing supply. A large stock of vacant land controlled by a few owners can cause price increases, while the lack of accessibility can result in lower prices. Land price also depends on the nature of the land regulation. As the city grows, the greater demand for buildable urban land generally results in added values if the existing infrastructure supports a more intense occupation of land and the zoning regulations (or changes thereto) also permit higher building density.
To examine these issues, we must consider first how the investment in infrastructure that provides or intensifies the means of access and use of land is financed; and second how the benefits and costs from the land improvements are distributed. Generally the cost of public services (e.g., streets, bridges, sewers, lighting, water) is paid with public funds, whereas the improvement or added value to the land created by the public investment in infrastructure, with few exceptions, is reaped by the owners of the improved property entirely free of charge.
Increases in property value also may result from simple changes in the use of land that is already accessible, for example when land previously considered rural is redefined as urban. Changes in potential densities due to new zoning regulations can create great benefits for the affected properties, although in this case as in the previous one future pressure on the infrastructure will require substantial public investment.
The Legal Framework
Owners of improved property in Brazil, as in most countries, traditionally appropriated the added value generated by public sector investment and zoning changes. The notion that owners should not be the only beneficiaries of such improvements was introduced in Brazil gradually during the 1970s, and this principle was incorporated in articles 182 and 183 of the 1988 Federal Constitution. These articles were subsequently regulated by Federal Law No. 10,257 of 2001, also known as the Urban Development Act or City Statute (Estatuto da Cidade).
Since 1988 urban development has been a matter of federal law. In practice, the federal legis-lation ratified the principle of the social function of urban land ownership and the separation of the right to own land from the right to build. Based on the 2001 act, the City of São Paulo approved its Strategic Master Plan in 2002 and Land Use Law 13,885 in 2004. These laws introduced the mechanism of Charges for Additional Building Rights (Outoga Onerosa do Direito de Construir–OODC), established minimum, basic, and maximum coefficients of land use (or floor area ratios), and limited the supply of buildable area. These tools, utilized together, enabled the municipality to improve land management efficiency, promote socially desirable outcomes, and increase revenues.
The minimum coefficient or floor area ratio (FAR) refers to the minimum use expected from a plot to comply with its social function; the basic FAR refers to the buildable area that any owner has the right to develop by virtue of ownership; and the maximum FAR is the amount of development that could be supported by the existing in-frastructure and zoning regulations. The charges associated with the OODC are imposed on the difference between the maximum FAR and the basic FAR of a plot.
The Administration of Building Rights
The OODC is the monetary compensation paid by those who receive new building rights (buildable area) from the government. This development con-cession (provided by articles 28, 29, 30, and 31 of Federal Law 10,257 of 2001 and defined in articles 209 to 216 of the 2002 Strategic Master Plan) is one of the regulatory instruments used to administer building rights in the city, except in areas designated for large-scale urban operations that use a special legal instrument to encourage public-private interventions (Biderman, Sandroni, and Smolka 2006).
The basic FAR of land use established in 2004 varies between 1 and 2, depending on the area of the city considered. The maximum FAR can be 1, 2, 2.5, or 4, also depending on the area. In some urban areas these new regulations reduced building rights by establishing a basic FAR of 1 for land that had been designated 2 or more under prior legislation. In parallel, the municipality of São Paulo used the OODC to extend the building potential or the maximum FAR up to 4 on land that previously could be developed up to only 1 or 2.
As a result, in certain areas where the FAR was reduced from 2 to 1, developers could submit projects using the former FAR 2, or even the maximum FAR 3 or 4, as long as they paid the government for the additional buildable area corresponding to the difference between the basic FAR and the FAR used in the project. This instrument favors developers, assuming they find the charges cost-effective, because it allows them to build up to FAR 4 in areas where formerly the maximum was FAR 2. Typical landowners do not always find this tool advantageous, however, since the building potential of their land may be reduced and a charge may be imposed on what they previously perceived as a right to build, free of any charges.
Landowners of small lots and low-density housing may not notice what they could be losing when the FAR is changed because they typically view their property as combining the land, building, and other improvements. It is difficult to separate the value of land from that of improvements, so an eventual land value decrease is not perceived immediately. Furthermore, the expansion of the real estate market in São Paulo coincided with the approval of this new legislation in 2004, and the overall increase in land prices may have compensated the eventual price decline associated with changes in FAR. It is also necessary to note that the expansion of government credit for house financing since 2006 contributed to an increase in demand for land and consequently the rise of land prices.
For the developers, the increase in FAR to 4 in areas where the maximum had been 1 or 2 constituted a favorable situation. They could invest more capital in land and make more profitable undertakings, thus compensating for the extra payment they made for the difference between the basic and the maximum FAR. Gradually, developers were convinced that it was better to pay this land value increment to the government than to private owners because the government converted the payments into improvements that frequently benefited the developers’ projects.
The 2002 Strategic Master Plan and Law 13,885 of 2004 also limited the supply of residential and nonresidential building potential in all city districts by establishing a total additional buildable area of 9,769 million square meters (m2): 6,919 million m2 for residential use and 2,850 million m2 for nonresidential use (table 1). This potential did not include the buildable areas inside the perimeter of São Paulo’s 13 urban operations. The additional areas were distributed among the 91 out of 96 city districts, excluding five environmentally protected areas. This definition and demarcation of the potential building stock introduced a new element to the real estate market.
Once the maximum building area was known, developers anticipated land scarcity in those districts where the supply was low and the real estate dynamic high, thus unleashing a trend in higher land prices. The lack of buildable area, in turn, lead to pressures from real estate developers for the government to increase the supply—that is, to change the building area limits in some districts during the 2007 revision of the master plan—but their efforts were not successful. By October 2010 the land supply had been exhausted, or was very close to it, for residential use in 17 districts and for nonresidential uses in 5 districts (figure 1).
Planning and Social Interest Factors
The formula to calculate the OODC charge adopted in São Paulo’s 2002 Strategic Master Plan takes into account planning and social interest factors in addition to the characteristics of the parcel and the actual economic benefit allocated to the property as a result of the OODC.
The planning factor is an instrument that seeks to encourage or discourage higher densities in certain areas, depending on the existing infrastructure, especially public transport and mass transit. The planning factor is also used to obtain greater financial compensation from the sale of building rights for businesses in improved areas of the city, as the coefficient varies according to whether the land use is residential or nonresidential.
The social interest factor establishes exemptions or reductions in the financial charge, depending on the type of activity to be developed on the parcel. The coefficient ranges from zero to one and is applicable to a variety of activities. For example, the coefficient for affordable or social housing is zero, which means that developers of this type of housing do not pay compensation for additional building rights. Similarly, nonprofit hospitals, schools, health and infant care clinics, cultural facilities, sports and leisure institutions, and houses of worship have a coefficient of zero.
These factors act as incentives for desirable social outcomes, since the smaller the planning and social interest factor coefficients applicable to a given area, the smaller the charge to be paid, and the greater the incentive for projects to be developed in the area.
Revenue Impact and Allocation of Funds
Total revenues from OODC payments reached R$650 million (US$325 million) in approximately five years, in spite of the global financial crisis that constricted credit by end of the period (table 2). These funds are deposited into the Urban Development Fund (FUNDURB), which was created to implement plans and projects in urban and environmental areas, or other interventions contemplated in the 2002 master plan.
As of September 2008, the number of projects approved to be financed by FUNDURB included 15 linear parks (R$42.5 million), sidewalk and street improvements (R$21.2 million), drainage and sanitation (R$108 million), community facilities (R$ 21.1 million), regularization of informal settlements (R$50 million), and restoration of culture heritage buildings (R$37 million).
Concluding Remarks
After the City of São Paulo approved the 2002 Strategic Master Plan, the principle of development concessions and buildable land was applied throughout its territory. When a real estate project exceeds the basic FAR and the developer wants to build up to a maximum of 4, payment of financial charges to the government is required. Since the OODC was introduced, revenues have increased annually. One should keep in mind that these revenues are net of the more than US$1 billion generated from 2 of the city’s 13 Urban Operations (Faria Lima and Agua Espraiada) where major zoning and density changes are occurring (Biderman, Sandroni, and Smolka 2006). In those areas the new building rights are priced through the auction of CEPACs, and the revenues must be invested in the area corresponding to the urban operation instead of going to the FUNDURB fund to benefit the city as a whole (Sandroni 2010).
The charge for building rights in São Paulo does not seem to have affected the profitability of developers. On the contrary, increasing the maximum FAR to 4 in some areas of the city contributed to enhancing the developers’ rates of return. However, setting a maximum reserve for building rights seems to have caused an upward trend in land prices, especially in districts where the supply of buildable area is low. In some districts developers proceeded to deplete the supply of residential building rights quickly. This type of response will probably intensify in the future, thus putting pressure on the city government to raise the maximum stock of buildable area and/or the maximum FAR. If this happens, there is a risk that the motivation to increase municipal revenue may outweigh urban planning criteria and the limitations of infrastructure, especially public transportation and mass transit.
Moreover, the flow of financial compensation will not be continuous. Unlike property tax revenues that recur annually, revenues from the sale of building rights will fade in time as the additional building potential is exhausted. In some sectors of the city the supply of buildable area has already been depleted, and the city has achieved its defined goal for building density. However, future changes in the master plan may provide greater building potential for these areas, depending on technical recommendations and the political conditions for the change to take place.
In sum, the application of the principle of the social function of property, embedded in the 2002 Strategic Master Plan for São Paulo, enabled the enactment of municipal legislation that clearly separates the right of ownership from the right to build. As a result, the traditional notion of all-encompassing property rights is no longer sustained, and land ownership cannot override the public interest or take precedence over the social function of property. Consequently, existing building rights can be reduced without landowners being entitled to monetary compensation simply because their hopes have been dashed.
About the Author
Paulo Henrique Sandroni is an economist who served as director of urban planning and public transportation for the City of São Paulo from 1988 to 1993, and for a short period he served the federal government as vice-minister of administration. He has published articles and books on economics, including a dictionary considered a primary reference on economics in Brazil. Sandroni is also a professor at the Economics and Business School at the Getulio Vargas Foundation in São Paulo, a private consultant on urban development and transportation issues, and a lecturer in programs sponsored by the Lincoln Institute of Land Policy.
References
Biderman, Ciro, Paulo Sandroni, and Martim O. Smolka. 2006. Large-scale urban interventions: The case of Faria Lima in São Paulo. Land Lines 18(2): 8–13.
Prefeitura Municipal de São Paulo, Secretaria de Financas. www.prefeitura.sp.gov.br/cidade/secretarias/financas
Sandroni, Paulo. 2010. A new financial instrument of value capture in São Paulo: Certificates of additional construction potential. In Municipal revenues and land policies, Gregory K. Ingram and Yu-Hung Hong, eds., 218–236. Cambridge, MA: Lincoln Institute of Land Policy.
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Latin American cities have been leaders in the implementation of bus rapid transit (BRT) systems—a transportation mode often characterized by infrastructure improvements that prioritize transit over other vehicles, provide off-vehicle fare payment, and allow quick vehicle access. More than 45 cities in Latin America have invested in BRT, accounting for 63.6 percent of BRT ridership worldwide.
In Curitiba, Brazil, BRT has been used as a tool to spur development that supports and reinforces the overall transit system. The city introduced exclusive bus lanes in 1972 and encouraged mixed-use, high-density development along the five main corridors that converge in the downtown center and have guided urban growth for decades. Curitiba’s new green line is predicated on similar principles: to encourage urban development that enhances and facilitates transit use. The case of Curitiba suggests that the success of BRT can increase with the presence of concentrated land development along the transit corridor. Other studies have examined whether BRT can actually stimulate land development.
Transit-oriented development (TOD) is the term used to describe development that is compact and has a mixture of land uses, often including residential, commercial, and office uses, as well as high-quality pedestrian environments that effectively connect with transit. Development is considered transit-friendly or transit-supportive because it can concentrate demand along corridors, balance passenger flows, and create opportunities for multimodal travel. U.S. evidence suggests that residents of TODs do use public transportation more than other commuters. Although the majority of TODs are built around rail systems, TOD can be a strategy to complement and build on the strengths of BRT as well.
TOD Typologies
Researchers and practitioners have developed a variety of TOD typologies, but none have focused specifically on BRT. The type of development that could happen around BRT stops is critical for planning development around them, for understanding how TOD fits within a regional growth strategy, for raising awareness and engaging the public, and, ultimately, for increasing the success of the system.
The literature on TOD suggests important potential differences in the characteristics and types of such development. One approach relies on the expertise and experience of planners, architects, and urban designers. Peter Calthorpe (1993) used urbanity to identify urban and neighborhood TODs with such distinguishing features as the quality of transit service, land uses, development intensity, and urban design. The geography of these TODs could vary from greenfield development to infill and redevelopment. A similar typology developed for the state of Florida in 2011 focused on center size (regional, community, neighborhood), but also included another dimension that was specific to the transit mode (Renaissance Planning Group 2011).
Dittmar and Poticha (2004) blended geography and urbanity in their TOD typology that includes urban downtown, urban neighborhood, suburban town center, suburban neighborhood, neighborhood transit zone, and commuter town. The same approach has taken hold in most recent applications of TOD typologies. For example, Sacramento, California, defined TOD as urban core/downtown, urban center, employment center, residential center, commuter center, and enhanced bus corridor (Steer Davies Gleave 2009). Reconnecting America developed a typology for the San Francisco Bay Area that included regional center, city center, suburban center, transit town center, urban neighborhood, transit neighborhood, and mixed use corridor (Metropolitan Planning Commission 2007). In Denver, Colorado, the Center for Transit Oriented Development (CTOD 2008) developed a guide for station area planning that included the addition of a special use/employment district type.
An alternative approach to developing typologies a priori is to use data-grouping techniques to examine existing evidence. For example, a typology of development around 25 rail stations that had integrated development in Hong Kong revealed five types: high-rise office, high-rise residential, large-scale residential, large mixed use, and mid-rise residential (Cervero and Murakami 2009). Another study used cluster analysis to develop a spatial-functional definition of station area types around Phoenix’s light rail lines (Atkinson-Palombo and Kuby 2011). Employment centers, middle-income mixed-use areas, park and ride nodes, high population/rental areas, and areas of urban poverty were the types identified.
A final set of emerging typologies led by CTOD embodies the built environment with an implementation or performance dimension. These typologies often become a two-dimensional matrix, with built environment types in one axis and measures of implementation readiness in the other. Such typologies developed for Portland, Oregon, and Baltimore, Maryland, are used to guide investments and promote policy change and are particularly helpful in raising awareness about the travel benefits of TOD (Deng and Nelson 2012).
Study Cities and Data Collection
To understand the status of BRT-oriented development in Latin America we examined the built environment around BRT stops in seven cities (table 1). We looked for large cities that had BRTs in operation for five years or more and identified the following places: Bogotá (Colombia); Curitiba (Brazil); Goiânia (Brazil); Guatemala City (Guatemala); Guayaquil (Ecuador); Quito (Ecuador); and the São Paulo (Brazil) metro region (ABD Corridor). Together, these cities represent 16 percent of the world’s BRT ridership and 31 percent of Latin America’s BRT ridership. We considered two types of stops: regular stops, which refer to common BRT stops; and terminals, which refer to stops at the end of the line or where significant transfers occur from one BRT line to another. With the help of local planners we identified particular stops that were representative of the entire system, regardless of the development orientation towards BRT. In the end, we identified 51 regular stops and 31 terminals for further examination.
The absence of common data at a high spatial resolution required that we collect data in the field with an environmental audit tool designed for use at the road segment and block levels. A segment was defined as the street between two intersections. The data collection form contained the following fields about the environment:
For regular stops, we examined road segments within 250 meters (m) of the stop. For terminals, we examined the area within 500m. In some instances (seven cases in Guatemala City and one in Goiânia) we examined two stops (instead of one) because of one-way streets that influenced the location of stops along parallel streets. In these cases the area analyzed was slightly larger than 250m. In addition to the audit data, we used some secondary data obtained from local authorities, such as population within each stop area.
Overall, we audited 10,632 segments and 2,963 blocks around 82 BRT stops and terminals. Because the surface area audited among stops was similar, comparisons of segments and blocks per stop provide information about compactness and connectivity in those areas of each city. One stop in Guayaquil had the most segments (102.1), while stops in São Paulo (ABD) had the fewest (43.1). A similar pattern was detected when examining segments per block.
All data were aggregated at the stop level. Data collected at the segment level were aggregated to develop measures of the percentage of segments around a stop with or without a given feature. Data collected at the block level were aggregated to develop measures of the raw number or the density of features around a stop. In the end, we calculated 38 variables characterizing the built environment around each stop.
BRT Stop Typologies
With such a large number of variables (38) and a relatively low number of observations (82), we used exploratory factor analysis to develop a subset of variables and to estimate their factor scores. Factor analysis relies on the correlation of the data to identify groups of variables that are most alike. The 38 variables were reduced into nine factors for further study:
Several observations emerged from examining the factors and their descriptive statistics. First, development intensity around stops seems to be relatively low. For example, only 8 percent of segments have developments of high density, but 31 percent of segments contain low-density development. Second, in the cities studied redevelopment as a strategy to encourage BRT-oriented development seems critical. Only 8 percent of segments had low levels of consolidation and 11 percent of them had vacant lots. By contrast, almost half of the segments had development that was highly consolidated. This result suggests limited opportunities for BRT-oriented development in undeveloped greenfield sites. Third, in terms of parking, it is remarkable that 26 percent of segments had on-street parking and 30 percent had commercial and retail activity with off-street parking. This highlights the challenge of managing parking supply (and demand) and may indicate that the environment around BRT stops often is not as friendly to pedestrians and BRT users as it should.
The performance of each stop on the nine factors was combined with population density and three additional variables that did not correlate with any other variables in an agglomerative cluster analysis to determine which stops could be grouped. The resulting cluster analysis was the basis for the typology, which identified 10 development types around BRT stops (table 2).
When examining the typology by city we find that two stop types capture city-specific factors: Quito’s city center and several stops unique to Guatemala City, which has the newest system among those studied. Its newness and the fact that it serves fairly consolidated parts of the city might explain why the stops cluster together. The other eight stop types represent a broad cross-section of stops across several cities.
Five attributes appear to discriminate among stops: (1) multifamily developments with and without BRT orientation; (2) single-family attached housing, in some cases built informally, and with access to some commercial activity, often away from activity nodes; (3) high population density, supportive pedestrian infrastructure, and access to parks and green spaces, often away from activity nodes; (4) institutional stops with green spaces, not necessarily open to the public; and (5) stops that are saddled with physical barriers set by the convergence of multiple high-volume roads.
The types identified embody a wide range of possible built environments around BRT. The BRT-oriented Satellite Center type, illustrated by Bogotá, contains significant commercial activities, public facilities, parks, and pedestrian amenities while mixing in multifamily residential and single-family attached housing (figure 1). Together, these characteristics come close to the ideal of an urban TOD. Similarly, the type represented by the downtown, city center Quito stop also has many attributes of urban TOD. Whether the presence of these types translates into higher transit ridership remains an empirical question to be tested.
Community Center and Neighborhood Center stops seem to align well with Calthorpe’s (1993) definition of community and neighborhood TODs. Among the cases analyzed, the former type exhibits some single-family attached housing and mixed uses that include institutional uses often aimed to serve proximate areas of the city. Neighborhood centers have a higher intensity of residential development, mostly focused around single-family attached housing. Our Corridor type stops seem consistent with the concept developed for enhanced bus services in Sacramento and San Francisco, although our data can clearly distinguish between corridors that are dominated by institutional uses and others that simply have a broad mix of uses.
Our typology also identified challenges and opportunities to improve the BRT orientation of development. Only the Downtown City Center and the BRT-oriented Satellite Center types provided adequate integration between the pedestrian environment and transit. The Urban Center type, such as in Curitiba, is ripe for improved integration with the BRT because it has the densities and mix of uses to support it (figure 2). The Nexus stop type, as shown in Goiânia, embodies a frequent challenge for local planners (figure 3). Such stops and terminals should be located to facilitate intermodal transfers, but this often sacrifices access by local users and the transit orientation of the stop.
Compared to other typologies, we did not find strong evidence for employment and commuter-based stops. This may be due to the relatively muted role played by mixed land uses among stops, since land uses played a significant role in other typologies. One explanation could be the typically high degree of mixed uses already present in Latin American cities, which contributes to a low degree of variation across stop areas.
In terms of housing policy, the Neighborhood Center and Green Area types contain an interesting combination of distance to centers of activity and low-income housing. Because the stops are far from activity nodes, they are more likely to contain green spaces, affordable housing, and sometimes informal housing. Latin American cities tend to have a fairly strong land price gradient, with areas with privileged access to activity nodes having higher prices than peripheral areas. These two types raise questions over the possible consequences of BRT on exacerbating the segregation of housing and the financial burden of mobility on low-income residents.
Analysis of Stop Types and Planning Visions
Our examination of 82 BRT stops in seven Latin American cities revealed a variety of development patterns. Some types have attributes that are consistent with the principles of TOD. Others are burdened by land uses, road infrastructure, and development characteristics that do not support BRT. Still other types appear to be works in progress, with significant vacant land and development that has not been fully consolidated. Finally, some stops seem to capture urban conditions that arise in many Latin American cities: informal housing distant from activity nodes; large commercial developments, frequently of the big-box type, providing private spaces for public use and commerce; and a relative absence of green spaces open to the public. This information is helpful in facilitating planning for BRT-oriented development given the rapid growth of BRT over the last two decades. Some 146 cities worldwide now have some form of a bus-based priority transit system.
Understanding the type of development that could happen around BRT stops is critical for planning station areas and for identifying how TOD fits within a regional growth strategy. Robert Cervero (1998) argues that a successful urban development vision must precede and guide transportation investments, and that planning is necessary if subcenters around transit stops are to take place. He buttresses his argument with the impressive evidence of Copenhagen, Stockholm, and Singapore, suggesting that efforts to develop regional and station-area visions are critical for the future success of TOD. In fact, the burgeoning TOD typologies in the United States are predicated in part on their ability to support long-term TOD planning. For example, the Denver typology was critical to create a land use vision for its existing and forthcoming light rail station areas.
Visions of what potential future development could take place and where it would occur are central to planning, and are frequently embodied in potential future scenarios that decision makers, the public, and planners must consider. Visionary planning is often a precondition for effective TOD station area planning. The CTOD calls for planning for the plan, involving the public, marketing the project, and creating a regional TOD strategy, all of which necessitate a vision of what development can occur. Visions are particularly powerful to engage the public because they materialize potential outcomes of the planning process and enable a better understanding of the impact of their decisions about density, the mix of uses, and access to station areas.
The next step in our research is to determine the causes of the different development patterns we have identified. In some cases, the environment has changed dramatically with BRT investments, whereas in other cases there has been little change. At play are market and regulatory forces that determine the outcome of development and revitalization. Changing land use regulations, relaxing density caps, or reducing parking requirements are ways to further leverage the development potential of parcels close to BRT or other mass transit stops. This coordinated strategy between land use and transportation is the cornerstone of TOD.
About the Authors
Daniel A. Rodríguez is professor of city and regional planning, adjunct associate professor of epidemiology, and director of the Carolina Transportation Program at the University of North Carolina at Chapel Hill. His research focuses on the reciprocal relationship between the built environment, including bus rapid transit, and the behavior of travelers.
Erik Vergel tovar is a Fulbright scholar and doctoral student in city and regional planning at the University of North Carolina at Chapel Hill. Trained as an architect, he received a master’s degree in urban management and development with distinction at the Institute for Housing and Urban Development Studies (IHS) at Erasmus University in Rotterdam, The Netherlands. He researches the relationships of urban transportation (especially bus rapid transit) with affordable housing and land policies.
References
Atkinson-Palombo, C., and M. J. Kuby. 2011. The geography of advance transit-oriented development in metropolitan Phoenix, Arizona, 2000–2007. Journal of Transport Geography 19(2): 189–199.
Calthorpe, P. 1993. The new American metropolis: Ecology, community, and the American dream. New York: Princeton Architectural Press.
Cervero, R., 1998. The transit metropolis: A global inquiry. Washington, DC: Island Press.
Cervero, R., and J. Murakami. 2009. Rail and property development in Hong Kong: Experiences and extensions. Urban Studies 46(10): 2019–2043.
CTOD. 2008. Station area planning: How to make great transit-oriented places. Washington, DC: Reconnecting America.
Deng, T., and J. D. Nelson. 2013. Bus rapid transit implementation in Beijing: An evaluation of performance and impacts. Research in Transportation Economics 39(1): 108–113.
Dittmar, H., and S. Poticha. 2004. Defining transit-oriented development: The new regional building block. In The new transit town: Best practices in transit-oriented development, eds. H. Dittmar and G. Ohland, xiii and 253. Washington, DC: Island Press.
Metropolitan Planning Commission. 2007. Station area planning manual. Oakland, CA. http://ctod.org/pdfs/2007MTCStationAreaPlanningManual.pdf
Renaissance Planning Group. 2011. A framework for transit oriented development in Florida. Orlando, FL. http://www.fltod.com/renaissance/docs/Products/FrameworkTOD_0715.pdf
Steer Davies Gleave. 2009. Sacramento regional transit: A transit action plan. Sacramento, CA: Sacramento Regional Transit.
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It is an honor to follow Gregory K. Ingram as the fifth president of the Lincoln Institute of Land Policy (see page 28), and to join you for my inaugural issue of Land Lines. It will be a challenge to live up to Greg’s accomplished leadership and remarkably productive years at the helm of the Institute since 2005. I hope that I can combine my skills and experience with Lincoln’s formidable tools and talented staff to continue its singular mission: connecting scholars, public officials, and business leaders to blend theory and practice in land policy in order to address a broad range of social, economic, and environmental challenges.
Tectonic forces—natural, man-made, or both—are reshaping our planet. As we contend with climate change, accelerating urbanization in Asia and Africa, the aging of populations in Europe and North America, the suburbanization of poverty in the United States, and the financial insolvency of American cities, the land use decisions we make today will dictate the quality of life for hundreds of millions of people for the next century. Comprehensive plans and policies that equitably govern land use, political and social systems that ensure sustainability, and sound economic analyses to address these challenges are in critical demand and will remain so for decades to come.
Lincoln Institute affiliates explore these matters in this issue of Land Lines. The 2013 Lincoln/Loeb Fellow Lynn Richards, incoming president of the Congress for the New Urbanism, lays out 10 nifty steps U.S. communities have taken to make their suburbs more pedestrian-friendly, with affordable housing to offset the suburbanization of poverty and with denser mixed-use development and public transit to reduce automobile use and help to slow climate change. Architect and 2014 Lincoln/Loeb Fellow Helen Lochhead discusses the winners of Rebuild by Design, the international competition that fostered design innovations that will integrate resilience, sustainability, and livability in the re-gions affected by Superstorm Sandy. Public Affairs Director Anthony Flint reports on Lincoln’s seventh annual Journalists Forum on Land and the Built Environment, which explored prospects for making smarter, more equitable infrastructure investments in 21st-century cities. Finally, in the Faculty Profile, Lincoln’s senior research analyst Adam Langley discusses the Institute’s Fiscally Standardized Cities (FiSCs) database—a newly developed tool that will provide the foundation for important new analyses that will guide local responses to fiscal challenges in the United States.
And just a little about me. Over the last 14 years, I worked at the Ford Foundation, where I occupied a unique perch within global philanthropy that allowed me to support, demonstrate, and test new approaches to solve vexing social problems. Some of my proudest accomplishments include founding the National Vacant and Abandoned Properties Campaign and helping to build and grow the nation’s field of shared-equity housing through collaborations with the National Community Land Trust Network and other partner organizations. I helped to design and then took leadership of Metropolitan Opportunity, the Foundation’s next generation of community and economic development programming, which seeks to reduce the spatial isolation of disadvantaged populations in metropolitan regions by integrating land use planning, affordable housing development, and infrastructure investment to better serve all residents.
I came to Ford with a research background in housing, economics, and public policy analysis. I enjoyed the opportunity to work with scholars across the globe on issues as diverse as the birth of the environmental movement in Russia, the role of trade imbalances and debt in driving macroeconomic cycles, and the impact of homeownership on the lives of low-income families. I played the role of teacher and mentor to thousands of students and have tracked their successes with great pride. I presented research, advocated for policy change, and enjoyed successful collaborations with researchers, advocates, and public officials on four continents. And now I am delighted and honored to join you in this venture with the Lincoln Institute of Land Policy.
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Siendo estudiante universitario de diseño y planificación urbana, Matt Tomasulo organizó un ingenioso proyecto de señalización de calles para animar a los residentes de Raleigh, Carolina del Norte, a caminar en lugar de usar el automóvil. Junto con un grupo de cómplices, diseñó y produjo 27 carteles de plástico (Coroplast) de 30 cm2, en los que imprimió mensajes sencillos como “Camine 7 minutos para llegar al cementerio de la ciudad de Raleigh”, con un código de color según la categoría de destino y una flecha que apuntaba en la dirección correspondiente. El grupo fijó estos carteles con sujeciones de plástico en los postes de los semáforos y similares en torno a tres intersecciones de calles en el centro de la ciudad. Les llevó menos de 45 minutos instalar todos los carteles (lo hicieron por la noche, ya que, aunque los carteles parecían señales oficiales, este proyecto se consideraba “no autorizado”, como dijo Tomasulo).
Como era de esperarse, el municipio retiró los carteles. Y esto podría haber sido el fin de la acción: un gesto provocativo y una pieza ingeniosa más en su cartera de diseño. Sin embargo, Walk Raleigh ha experimentado una metamorfosis inesperada desde que apareció por primera vez en el año 2012 al evolucionar hasta lo que hoy se conoce como Walk [Your City] (WalkYourCity.org), un ambicioso intento por extender la idea subyacente de este proyecto por todo el país y trabajar junto con el municipio y los funcionarios encargados de la planificación, en lugar de esquivarlos. Este año, la joven organización de Tomasulo recibió un subsidio de US$182.000 de la Fundación Knight, que ha desencadenado una nueva fase del proyecto, que incluye el despliegue de una serie de carteles con un mensaje particularmente meditado, en coordinación con los funcionarios de San José, California.
Este resultado tan sorprendente se debe en gran medida a la utilización de la tecnología de una forma perspicaz, y quizá, todavía más, a las aportaciones de unos pocos funcionarios de planificación que vieron el potencial que encerraba lo que podría haber sido un divertido pero efímero recurso publicitario.
El objetivo principal de la idea original de Tomasulo era sondear e intentar provocar un cambio en las percepciones existentes sobre caminar: Tomasulo se había topado con una interesante investigación, según la cual la gente a menudo decide no caminar sencillamente porque el lugar de destino “parece” estar más lejos de lo que realmente está.
Los centros más antiguos, como el de Raleigh, por lo general “pueden caminarse más de lo que la gente piensa”, indica Julie Campoli, diseñadora urbana y autora del libro Made for Walking: Density and Neighborhood Form (Hecho para caminar: Densidad y forma del barrio), publicado en 2012 por el Instituto Lincoln. Sin embargo, en muchos casos, décadas de ingeniería de tráfico han socavado la idea de la posibilidad de caminar por los entornos construidos, en donde la señalización está colocada para que la vean los conductores, y cuya información sobre distancias está expresada en un formato dirigido a los automóviles, es decir, en millas. Según Campoli, en su mayoría “las calles están diseñadas para los automóviles”.
Tomasulo realizó una investigación por su cuenta en Raleigh, preguntando a los vecinos y otras personas si, por ejemplo, estarían dispuestos a ir a cierto supermercado caminando en lugar de ir en automóvil si ello les llevara 14 minutos. La gente respondía: “Seguro… o, al menos algunas veces”, y Tomasulo les decía: “Bueno, en realidad el supermercado está a 12 minutos”. Según Tomasulo, “Tuve esta conversación una y otra vez. La gente me decía: ‘Siempre pensé que estaba muy lejos para ir caminando’”.
Por ello, los carteles originales de Tomasulo estaban colocados al nivel de los ojos de los peatones y describían las distancias en minutos hasta un destino en particular que podría interesarles. Tomasulo documentó y promovió el proyecto en Facebook. El entusiasmo que generó en la red social captó la atención de los medios de comunicación, lo que culminó nada menos que con la visita de un equipo de filmación de la BBC.
Fue entonces cuando Tomasulo se comunicó por Twitter con Mitchell Silver, por entonces director de planificación de Raleigh y expresidente de la Asociación Estadounidense de Planificación. Silver no sabía mucho acerca de Walk Raleigh, pero igualmente aceptó hablar con la BBC sobre lo buenas que eran las actividades que fomentaban el caminar, elogiando esta iniciativa como un ejemplo “genial”… que primero debería haber obtenido un permiso. Este documental despertó aún mayor atención. Y cuando, como resultado, se recibieron consultas sobre la legalidad de los carteles, el mismo Silver los retiró y se los devolvió a Tomasulo.
No obstante, Silver también reconoció la gran oportunidad. El plan integral a largo plazo de Raleigh ponía explícitamente énfasis en el fomento de los espacios para caminar (y para andar en bicicleta), una cuestión que tocaba de cerca a la población notablemente joven de este municipio, que crecía rápidamente (en ese entonces, cerca del 70 por ciento de la población tenía menos de 47 años de edad). “Realmente se volvió un tema crucial”, recuerda Silver. “¿Vamos a aceptar la innovación? ¿Walk Raleigh hizo algo incorrecto o nuestros códigos están desactualizados?”, se pregunta Silver, actualmente comisionado del Departamento de Parques y Recreación de la Ciudad de Nueva York. “La innovación pone a prueba las normas. Matt, sin darse cuenta, nos puso a prueba”.
¿Cuál fue la solución a corto plazo? Tomasulo podría donar sus carteles al municipio, que luego los reinstalaría según un “programa educativo piloto”. Para ayudar a Silver a convencer al Concejo Municipal, Tomasulo utilizó la herramienta de firma de peticiones en línea SignOn.org y recolectó 1.255 firmas en tres días. El Concejo aprobó unánimemente el regreso de Walk Raleigh.
Tomasulo fue un poco más allá (por entonces había concluido sus estudios, y tenía una maestría en planificación de ciudades y regiones por la Universidad de Carolina del Norte, sede de Chapel Hill, y otra maestría en arquitectura de paisajes por la Universidad Estatal de Carolina del Norte): recabó fondos por US$11.364 en Kickstarter y, junto con sus socios, construyó WalkYourCity.org, un sitio web en el que se ofrecen plantillas de carteles personalizables para cualquier persona y cualquier lugar. Como resultado, más de cien comunidades de municipios tanto grandes como pequeños de todo el país (y del exterior también) generaron proyectos dirigidos por los ciudadanos.
Esto no debería sorprender, en vista de lo que Campoli describe como un creciente interés, tanto entre los ciudadanos como los planificadores, en el fomento de espacios para caminar. Según Campoli, el movimiento de crecimiento inteligente ha reavivado el interés por formatos de ciudad compactos, “y, en los últimos diez años, se ha producido una convergencia en torno a esta idea del fomento de espacios hechos para caminar”. Particularmente entre grupos demográficos clave (especialmente la generación del milenio y aquellos en la etapa del nido vacío), ha surgido un reconocimiento de que la cultura del automóvil “ya no es tan maravillosa como se pensaba”, observa Campoli.
Y existe además una dimensión económica para las ciudades, según la autora. Una forma de medir esto es el creciente aumento de los valores inmobiliarios asociados con los formatos más compactos y que ofrecen más posibilidades de caminar.
El factor de impacto económico inspiró, hace poco, la oportunidad de cooperar con funcionarios de San José, lo que se destaca como un ejemplo sobre cómo el urbanismo táctico puede llegar a tener una influencia verdadera en la planificación. Sal Alvarez, de la Oficina de Desarrollo Económico de la ciudad, era seguidor de WalkYourCity.org como plataforma abierta en línea, pero destaca que “la ciudad probablemente retirará los carteles. En realidad se necesita un precursor dentro de la organización”. Tanto él como Jessica Zenk, del Departamento de Transporte de la ciudad, asumieron esta función en San José y rápidamente pusieron en marcha tres programas piloto.
Cada programa es concentrado y estratégico. El primero aprovecha la popularidad del Mercado de la Plaza de San Pedro, inaugurado recientemente: una concentración de restaurantes y negocios en el centro de la ciudad de 3 km2. Es un destino muy frecuentado, aunque la gente suele ir y venir en automóvil sin explorar mucho el lugar. Por lo tanto, se colocó una serie de 47 carteles que indican diferentes atracciones en el contiguo distrito de la “Pequeña Italia”, un parque con muchísimos senderos para caminar, el estadio donde juega el equipo de la Liga Nacional de Hockey y un segundo parque que ha sido objeto de medidas de revitalización continuas. El segundo proyecto llevado a cabo en el centro de la ciudad consistió en reclutar a una docena de voluntarios que ayudaran a colocar 74 carteles con el propósito de conectar el distrito artístico SoFA de la ciudad con otros lugares importantes a los que se puede llegar caminando, como el centro de convenciones.
La popularidad de estos dos experimentos inspiró a un concejal a proponer un tercer programa dirigido a un barrio fuera del centro propiamente dicho. El proyecto consiste en convertir una carretera de cuatro carriles en una de dos carriles, con un carril en el medio para girar y otro carril para bicicletas que permita dejar un poco de lado el viaje en automóvil. Tomasulo ha agregado una nueva serie de diseños de señales con códigos de color que indican específicamente otras infraestructuras alternativas al automóvil, tales como sitios de alquiler de bicicletas y paradas del tren de California (CalTrain). El municipio ha estado recabando información sobre el tránsito en relación con este proyecto, a fin de poder medir el impacto de los aproximadamente 50 carteles colocados en 12 intersecciones de calles. Según Alvarez, los carteles son herramientas útiles para fomentar los cambios culturales que ayudan a que los cambios en infraestructura se afiancen.
En términos más generales, los funcionarios de San José están trabajando junto con Tomasulo para “poner algunas herramientas más en la caja” de Walk [Your City], con el fin de motivar y ayudar a los entusiastas a encontrar a sus propios paladines dentro de cada municipio, para que estos proyectos contribuyan al proceso de planificación. “Si no logramos que el municipio acepte la idea en algún momento”, indica Capoli, “no obtendremos el cambio permanente que pretende alcanzar una actuación de corto plazo”.
En cuanto a Raleigh, el proyecto original está evolucionando y transformándose en un aspecto permanente del paisaje, con campañas completamente planificadas y controladas en cuatro barrios y la formación de una sociedad con la empresa Blue Cross & Blue Shield. Y este es un claro ejemplo de lo que Silver proponía: una ciudad que recibe con los brazos abiertos un proyecto de urbanización comunitario, en lugar de limitarse a reglamentar.
Sin embargo, el ejemplo de San José demuestra hasta qué punto el extremo opuesto también es importante: el urbanismo táctico puede recibir beneficios de las estructuras de planificación oficial. A Tomasulo se lo ve realmente satisfecho al observar que este proyecto pasó de ser un experimento “no autorizado” a lograr asociaciones activas con paladines dentro del municipio de San José y otros lugares. Tomasulo acuña un término para referirse a los funcionarios cuyo entusiasmo, creatividad y sabiduría práctica para lograr cosas rompe con todos los estereotipos comunes. “No son burócratas”, señala. “Son herócratas”.
Rob Walker (robwalker.net) colabora con Yahoo Tech, Design Observer y The New York Times.
