Position Title: Digital Communications Manager

Supervisor Title: Director of Communications

Date: April 2021

FLSA Status: Full Time / Exempt

Location: Cambridge, MA

The Lincoln Institute of Land Policy seeks an agile, tech-savvy thinker to join a dynamic, mission-driven organization devoted to improving public policy through research, education, and action. In this newly created position, you’ll apply your communications skills to help solve some of the world’s most pressing challenges, from climate change to inequality, by promoting the effective use, taxation, and stewardship of land. You’ll have the opportunity to take ownership of your work, learn, and grow. You will be part of a small communications team, but you will collaborate with talented colleagues from a wide range of disciplines from across the organization. Your work will comprise a variety of tasks and offer the opportunity to explore your interests, but its core will be to develop and implement digital communications strategies that help us to achieve our goals for social change.

What You’ll Do:

  • Develop and implement strategies to reach new audiences and engage more effectively with our existing audience
  • Scan traditional and social media to track public conversations about land policy issues, find a voice for the Lincoln Institute within them, and identify key decisionmakers
  • Enhance the effectiveness of our social media by writing compelling posts, creatively repurposing existing content, working with influencers, and using analytics to measure impact and adjust the strategy
  • Improve our email outreach by writing engaging text, using data to understand our subscribers, and devising strategies to deliver greater value to them
  • Post content to the website in a way that maximizes its discoverability and helps visitors find related content of interest
  • Configure and deploy analytical tools for our website (Drupal and Google Analytics), email marketing (Pardot and Salesforce), and social media accounts, and provide actionable reports to colleagues
  • Carry out additional analytical, writing, technological, and organizational tasks, to be determined based on interest, experience, and institutional need

What You’ll Need:

  • Bachelor’s degree, associate degree, or equivalent in any field
  • At least two years of relevant, professional experience
  • The ability to quickly gain a working knowledge of complex topics
  • A proven ability to use and adapt digital communications technologies to achieve impact
  • Excellent written and verbal communications skills
  • Strong, demonstrated interest in public policy
  • The ability to work independently, collaborate well, and toggle between the two
  • The ability to perform with a level of accuracy and attention to detail appropriate to the situation
  • Comfort developing original graphics is a plus
  • Spanish-language skills are a plus

Compensation and Benefits

  • A salary of approximately $65,000 to $75,000, depending on experience
  • Comprehensive health coverage, a retirement account with generous matching contributions, two weeks of paid vacation, generous holidays including the last week in December, paid sick leave, up to sixteen weeks of paid parental leave, and contributions toward tuition for continuing education
  • Reimbursement for memberships, conferences, and other professional development opportunities that enhance your ability to perform your job

Candidates with diverse backgrounds and abilities are encouraged to apply.

Application Guidelines: To apply, please send a resume and cover letter to wjason@lincolninst.edu with “Application for Digital Communications Manager position” as the subject line. Applications will be considered on a rolling basis until the position is filled.


About the Lincoln Institute

The Lincoln Institute of Land Policy seeks to improve quality of life through the effective use, taxation, and stewardship of land. A nonprofit private operating foundation whose origins date to 1946, the Lincoln Institute researches and recommends creative approaches to land as a solution to economic, social, and environmental challenges. Through education, training, publications, and events, we integrate theory and practice to inform public policy decisions worldwide. We organize our work around the achievement of six goals: low-carbon, climate-resilient communities and regions; efficient and equitable tax systems; reduced poverty and spatial inequality; fiscally healthy communities and regions; sustainably managed land and water resources; and functional land markets and reduced informality.

The Lincoln Institute of Land Policy is an Equal Opportunity Employer.

The Lincoln Institute of Land Policy is dedicated to creating an inclusive work environment and is proud to be an equal opportunity employer. Individuals seeking employment at the Lincoln Institute of Land Policy are considered without regards to race, color, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, veteran status, gender identity, sexual orientation or any other category protected by law.