Representation

To be effective, regional initiatives must engage the right people and build a constituency for change. In most cases, it is best to be as inclusive as possible. This approach to representation tends to maximize the ability to name problems, frame solutions, and take action that is supported by the widest possible group of stakeholders-and thereby minimize opposition when it comes time to take action. In this respect, building a constituency for change is more like organizing a political campaign than engaging in a traditional comprehensive planning process.

Here are some practical tips on how to build an inclusive constituency for change.

Building a Constituency for Change

• Identify people, organizations, and institutions that:
• Have a stake in the issue or outcome.
• Might be needed to implement the outcome.
• May try to undermine the process or outcome.
• Recruit people with vision, passion, and commitment.
• Convene people to identify issues, share aspirations, and build relationships.
• Acknowledge the authority of existing governments.
• Build on formal and informal social networks that span sectors, institutions, and disciplines.

In other cases, it makes sense to build a coalition among people with similar interests, roles, or responsibilities before mobilizing and engaging other stakeholders.